We’re looking for a Marketing and Content Executive to join the Cloud Picker team and to support how we share our brand with the world!

Cloud Picker Coffee is a market-leading specialty coffee roasting company based in Dublin, Ireland, and we're seeking a talented Marketing Executive to lead our digital presence and drive growth across web, email, and social channels.

In this role, you'll own our complete digital marketing ecosystem - from Shopify store optimisation and SEO strategy to content creation, brand storytelling, community engagement and new product launches. You'll work alongside the Sales & Marketing Director to shape how Cloud Picker connects with customers, partners, and the specialty coffee community. This is a hands-on role perfect for someone who loves building brands through data-driven creativity and thrives in a fast-moving, values-driven team. 

As a B Corporation committed to quality and sustainability, Cloud Picker attracts purpose-driven talent. You'll have the opportunity to work on a brand that genuinely cares - one where every decision is made with our coffee origins, our customers, and our environmental impact in mind.

Position: Marketing and Content Executive
Location: Dublin, Ireland
Reports to: Marketing and Sales Director

Responsibilities:

Content Strategy & Creation

• Plan, produce, and publish engaging content (copy, imagery, video, journals) across all channels: website, social media, newsletters, café communications, and PR
• Develop and maintain a structured content calendar aligned to product launches, campaigns, and seasonal events
• Create content in café, roastery, and airport locations to showcase Cloud Picker's people, culture, and spaces
• Create content in multiple formats with confidence and style - from Instagram captions to long-form blog posts and email campaigns

Brand Management

• Ensure consistent brand voice, tone, and storytelling across all internal and external communications
• Maintain alignment with Cloud Picker's values and business pillars: specialty coffee, design, sustainability, B Corp commitment, culture, and innovation
• Contribute to brand identity development through creative input, design collaboration, and strategic messaging

Digital Marketing & E-Commerce

• Shopify ownership: Maintain and optimise our Shopify store including product listings, collection pages, landing pages, SEO structure, and visual content 
• SEO-driven approach: Conduct keyword research and implement on-page SEO across Shopify product pages, collections, and blog content; manage Google Search Console and track organic performance
• Email marketing: Create, test, and optimise Klaviyo email campaigns, automation flows, segmentation, and A/B testing to drive engagement and revenue
• Paid advertising: Support e-commerce performance through Google Ads and Meta Ads campaigns that drive qualified traffic and conversions
• Manage and grow Cloud Picker's digital presence across Instagram, TikTok, LinkedIn, Facebook, and emerging platforms
• Stay ahead of digital trends and identify new channels and tools to keep Cloud Picker's marketing fresh and innovative

Community Engagement

• Actively manage and respond to social media comments, direct messages, and customer inquiries daily
• Monitor and respond to online reviews for all Cloud Picker cafés with timely, brand-aligned replies
• Implement and manage community moderation to cultivate a positive, engaged audience
  

Analytics & Insights

• Track campaign performance across social media, email, and web; become comfortable with GA4, Shopify Analytics, and Klaviyo dashboards
• Analyse audience behavior, buying patterns, engagement metrics, and trends to inform future strategies
• Use data insights to improve content performance, strengthen messaging, and align with business objectives
• Prepare performance reports to support company growth and decision-making

Collaboration & Support

• Work closely with the Sales & Marketing Director to align priorities, campaign direction, and business objectives
• Collaborate with design and creative teams on visuals, assets, and campaign concepts
• Support wholesale, café, and events teams by providing marketing materials and communications support
• Coordinate PR and media opportunities, ensuring brand consistency
• Support cross-department projects including product launches, seasonal campaigns, café promotions, and wholesale partner features
  

Additional Responsibilities

• Research and propose influencer and brand collaborations when strategically relevant
• Identify opportunities for community partnerships, events, and activations (e.g., Pride, B Corp Month, Dublin Coffee Festival, World of Coffee)
• Develop creative ideas to highlight Cloud Picker's sustainability, innovation, and culture initiatives
• Support event marketing and attend key brand activations
• Maintain an organised content library (photo, video, copy) for efficient asset reuse and B-roll collation
• Invest in continuous skill development (advanced analytics, video editing, content trends, Shopify Liquid basics) to strengthen role performance where possible

Essential Skills and Knowledge:

Required

• 3+ years of hands-on digital marketing experience, ideally with direct Shopify store management, optimisation and experience with Shopify Liquid
• Demonstrable SEO expertise: on-page optimisation, technical SEO basics, keyword research, Google Search Console management
• Email marketing platform proficiency: Significant experience with Klaviyo or comparable ESP (campaigns, flows, segmentation, A/B testing)
• Strong copywriting skills across multiple formats: product descriptions, email, social media, long-form content, landing pages
• Analytics mindset: Comfortable pulling data from GA4, Shopify Analytics, email platforms, and deriving actionable insights
• Valid full driver's licence (required for this role)
• Right to work in the EU - this role is based in Dublin, Ireland
• A genuine passion for specialty coffee - interest in the product, industry knowledge, or enthusiasm for the pushing boundaries

Desirable

• Experience with Google Ads or Meta Ads campaign management
• Photo or video content creation skills
• Familiarity with Canva, Adobe Creative Suite, or similar design tools
• Barista training or prior experience in the coffee industry

So you want in?

Please send your CV to hello@cloudpickercoffee.ie with a brief cover letter outlining why you would be a perfect fit at Cloud Picker. Please include the subject line: Ref - Marketing & Content Executive.