If you've walked past 42 Pearse Street at the right time, you might have looked up and noticed the flag wasn't what you expected.

For a stretch it was a Palestine solidarity flag - we use our flagpole the same way we try to use everything we have access to - for things we actually mean, not for things on a calendar.

This June, it is back to the Pride flag, but next month...it'll be the Pride flag again because we live this life every day of the year.

Of course this June we'll do a few things around it. We utilise some Pride desing on the website for the month. We will provide charities, like our long-term friends Belong To and other fundraisers access to our Cloud & Proud sweaters to use as fundraiser tools, a run of free iron-on patches within webshop orders - spreading support mementoes around our customer base. 

What we don't do is build a campaign around any of it. No brand partnerships. Just honest truths about who we are - an LGBTQI-led small business.

There's a real question worth sitting with - for any company that puts a Pride flag up or changes its logo in June: what does it actually cost you? Not financially. What does it cost you when it matters? When a customer pushes back, when a potential wholesale buyer raises an eyebrow, when it would be easier to just sit it out.

We're a small roastery in Dublin. We're not making a grand statement from a boardroom. But we have people on our team and in our lives for whom this month means something real. The flag goes up because of them, the flag goes up for them. 

That's the whole story.

Happy Pride to everyone celebrating - here in Dublin, across Ireland and the globe.